YouTube Makes UK Ratings History By Beating BBC On Audience Reach

January 13, 2026 Deadline

EXCLUSIVE: YouTube has continued to upend the natural order of UK television by overtaking the BBC on a key measurement of audience reach, according to an analysis by Deadline. In an unprecedented moment, YouTube passed the BBC in monthly audience reach figures published by Barb, the UK’s official ratings body. The Google-owned video platform began […]