Who Saw ‘Melania’ Doc? Older White Women Drove the Box Office

February 1, 2026 Variety

Older white women were behind the box office turnout for “Melania,” a documentary that shadows the first lady of the United States in the 20 days before her husband Donald Trump’s second presidential inauguration. The Amazon MGM film has grossed $7.04 million from 1,778 North American theaters, a notable debut for a documentary (especially one […]