Streamer Spend To Top $100B For First Time In 2026 – Report

January 12, 2026 Deadline

Streamer spend on content is set to top the $100BN mark for the first time this year, according to an Ampere Analysis report. The landmark figure will be met as global streamers “remain the primary driver of growth in content investment,” according to Ampere. Spend by the likes of Netflix, Disney+, Prime Video, HBO Max, […]