NBCUniversal’s Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers

February 8, 2026 Deadline

NBCUniversal’s coverage of the Milan Cortina Olympics’ flashy opening ceremony averaged 21.4 million viewers on NBC and Peacock, a jump of 34% from the opening for the 2022 winter games in Beijing, per preliminary data from Nielsen and digital data from Adobe Analytics. The opener — which featured a dazzling fireworks show of the Olympic […]