Netflix Ups Ad-Tier Users By 14% But Prime Video Still Dominates – Research

January 13, 2026 Deadline

The number of Netflix subscribers on the streamer’s ad-supported tier has grown by 14% on a year, but Prime Video remains way out in front in this metric, according to Digital i. Research covering the 12 months between the fourth quarter of 2024 and the end of the third of 2025 showed 40% of active […]