Horror fans knew Paramount’s Primate was something special (read Josh’s review), but would general audiences go ape over the Johannes Roberts-directed animal slasher in which a chimpanzee infected with rabies terrorizes a bunch of teens?

Social media has been abuzz all week and through the weekend, shouting from the top of the Empire State Building as to how good Primate is, but kudos to the Paramount Pictures marketing department for pushing it viral. They have an incredibly well-oiled machine that not only took Smile from streaming candidate to...